THE FULL STORY
OUR MISSION
Our goal is to provide all riders with protective gear that is comfortable in any weather, functional on and off the wheels, and stylish enough to make a statement. We are specifically focused on developing gear for those who may find it challenging to get the right fit while staying safe.
CANADIAN RIDING APPAREL is here to deliver the finest in casual protective gear, offering customers high-quality products at competitive prices, always aiming to exceed our customers' expectations.
OUR VISION
Our vision is to be the leading provider of protective gear that empowers riders to ride with confidence, style, and comfort. We aim to continuously innovate, pushing the boundaries of design and functionality, while ensuring that every rider—regardless of their discipline—finds the perfect fit, optimal protection, and unmatched quality in every piece of gear we create..
Canadian Riding Apparel was born on the roads of Ontario — built by a rider, for riders.
It started with a crash that wasn't mine. Standing on the side of the road watching a fellow rider lose his toes and nearly his life, I asked myself one question: why do riders choose nothing instead of something?
The answer was simple. Leather was hot. Gear was bulky. Nothing fit real bodies — especially women's bodies. The industry had forgotten about the people behind the helmets.
So I decided to change that.
I'm Avishag Campbell — founder, rider, and the person who will personally answer every single message you send. I started this journey in 2013 under the name Rocket T's, then Rock R T's — selling at motorcycle shows across Canada, building relationships one rider at a time. In 2025 the brand was incorporated and officially became Canadian Riding Apparel Inc. — a name that says exactly who we are and who we serve.
Over 12 years I've been through COVID, a divorce, and a health crisis so serious I had to learn to walk again. There was a moment in rehab where I told my physiotherapist: "Today is the day" — put on the Rocky theme song and climbed 32 steps on sheer determination. When I reached the top I knew: I'm coming back. And so is CRA.
From Rocket T's to Rock R T's to Canadian Riding Apparel — the name changed but the mission never did. Kevlar® lined. CE armoured. Looks like streetwear. Built for real riders, real bodies, real life.
When you contact us — you get me. Not a bot. Not a script. A real rider who has been through enough to know that life is fragile, and that protecting the people who love to ride is worth everything.
Ride safe. Come home. 🏍️🇨🇦
Canadian Riding Apparel’s mission is clear: to provide all riders with protective gear that is comfortable in any weather,
functional both on and off the wheels, and stylish enough to make a statement. We are especially focused on developing gear for those who may find it challenging to get the right fit while staying safe.
As we grow, we remain committed to innovation, continually refining our gear to meet the diverse needs of the riding community. Canadian Riding Apparel is here to deliver the finest in casual and protective gear, offering high-quality products at competitive prices, always striving to exceed our customers’ expectations.